The Town with Matthew Belloni
Did Donald Trump Just Save Filmmaking in America?
Matthew Belloni talks with Film USA leaders Tony Armour and Katie Pryor about Trump's Truth Social post backing a federal production incentive, and closes with a box office bet on Mark Wahlberg's "By Any Means."
Key takeaways
- After roughly 18 months of quiet lobbying by a broad coalition (the MPA, IATSE, SAG, state film commissioners, and Trump's "ambassadors" John Voight, Sylvester Stallone, and Mel Gibson), Trump posted on September 1 urging Congress to approve a federal entertainment incentive "quickly." The endorsement gives Republicans political cover to sponsor the bill, now called the Motion Picture, Television, and Entertainment Revitalization Act.
- The proposed incentive is a roughly 20% transferable tax credit on labor, designed to work like existing state programs so producers who have used state credits can sell or use the federal credit the same way. It would stack on top of state incentives rather than replace them, creating a national floor that competes with the 80-plus countries offering 20 to 40% subsidies.
- Messaging is deliberately built around jobs in all 50 states, not "Hollywood." The guests want trade outlets and politicians like Adam Schiff to stop framing it as a Los Angeles rescue, pointing to crew work in Weatherford and Waxahachie, Texas, and to displaced Florida and Louisiana crews who have become nomads chasing work in Georgia, Portland, and overseas.
- The push credits MPA D.C. staff Josh Rogan and Hat Rigby for coordinating the coalition, and John Voight for personally briefing Trump last week and steering him away from the earlier foreign-film tariff idea.
- Open questions remain about administration: who runs the program, how productions access it, and whether it will be renewed after its initial authorization. Film USA wants its 120-plus commissioners across 36 states involved in drafting so the program is sustainable. The guests hope for passage before year-end with a January 1 start.
- If it passes, states will compete aggressively for productions currently shot in London and Vancouver. Some states may cut their own credits, others may add new ones. Florida, which has no state incentive and once ranked third in US production, could be pushed to restore one even under Republican leadership.
- Box office segment: "By Any Means," a Wahlberg action thriller from director Elegance Bratton with Yahya Abdul-Mateen II, tracks at $7 to 8 million for the four-day Labor Day weekend. Both hosts took the over. Belloni frames it as the cost of eight years of streaming movies eroding Wahlberg's theatrical brand, and notes the film carries about 45 combined producer and executive producer credits, a sign of scattered financing.
Notable moments
- "For those of us that have been living in this space for over a year... we were all very hopeful this would come," Pryor says, describing the industry-wide shock at the post.
- Belloni jokes about "Ambassador Voight" needing "a sash," then concedes the lobbying effort behind him was real and dozens deep.
- "We're the prettiest girl at prom right now," Armour says about Republicans lining up to sponsor the bill now that Trump wants it.
- Belloni's blunt framing: if it passes, "the Hollywood studios are turned into farmers" with the federal government subsidizing their product.
- Pryor pushes back on the liberal-Hollywood objection: "The numbers speak for themselves... this is now a 50-state industry" with hundreds of thousands of jobs.
- Belloni notes California's $750 million annual incentive and a pending $10 million post-production bill "doesn't matter" against foreign subsidies that are "just too big."
- The guests describe an active state-by-state letter-writing campaign in 15 states, collecting crew signatures to send to federal representatives.
- On timing: "I would love to see this pass before the end of the year and in effect shortly after."
- Call sheet: Belloni proposes offering wavering border-district legislators "a photo op with Tom Cruise"; Pryor replies, "We will host the ball."
- Belloni and co-host Craig Horvick pitch a future episode explaining how movies accumulate dozens of executive producer credits, citing a Lee Daniels film with "50 something EPs."
Time saved: 28 minutes.